Using the principle and context of “redesign”, reimagine/invent an existing
longstanding national/international brand to create a new and distinctive
visual identity that fully expresses the company’s core beliefs and values.
longstanding national/international brand to create a new and distinctive
visual identity that fully expresses the company’s core beliefs and values.
We were tasked with creating a branding book that encompasses our new logo design as well as the guidelines. Things such as color, shape, limitations, usage, and many more characteristics guided our designs as well as the content throughout.
